Welcome! Let's Get Started!
Key #2: Plan
Key #3: Message
Key #4: Resilience
Key #5: Persona
Key #6: Relationships
Key #7: Team
Key #8: Systems

Purpose Exercise

Who are you most inspired, called to, or excited to serve? (Even if you don’t currently
feel qualified). Who do you feel most at ease serving?

What breaks your heart or makes you angry? What would you most like to see changed in
the world?

Why does your business exist? (If you’re not sure yet, write a first draft and revisit
throughout the program).